soft launch

ep 1

Hi. I’m Sachi! Founder, surfer, writer, and seaweed evangelist.

I’m building Rootless, a hormone health company helping women heal from the root with seaweed-powered Daily Bites, and science-backed hope.

I’m starting this Substack because I need a place to just write.
No “I’m thrilled to share.” No 3:1 LTV:CAC ratios. No performance. Just practice. (More on this soon.)

I’ve been coming out of a strange, dark, Burnt Toast that felt like burn out era. The kind where your nervous system doesn’t know if it’s crashing or rebuilding. The kind where you realize you've been performing stability to avoid being seen as fragile…or worse, failing. For years: I've been here. And honestly? I think I’ve done it well. I turned LinkedIn into a highlight reel, made the spreadsheets sing, and kept it all moving – while quietly, inwardly, crumbling.

This is the thing about “building in public”:
Everyone craves it. We say we want the mess, the honesty, the real-time learning. But we rarely make space for people to share from the middle. Most of the leaders I admire write about failure in hindsight — when the arc is already redemptive. I want to write from here: the half-formed, half-baked, tummy-churning ick where you don’t know how the story ends. Because this is the juicy part. This is where the learning lives. I’m tired of trying to be perceived. I want to be honest.

So these are going to be my field notes from the messy middle.
It’s how I metabolize the chaos and carve meaning from the mess. Sometimes – okay, most of the time – unhinged. But always honest.

I’ve always had a hard time fitting myself into a box. I feel as much like myself barefoot on a surfboard as I do onstage talking about regenerative food systems. That illegibility used to feel like a liability. But today, I take ownership and pride in being rootless. (Hehe, I had to.) To me, life is all/and.

So this newsletter will be all/and.
Stories from building Rootless and a first-of-its-kind product and value chain. Shame. Seaweed. Play. Burnout. Success. Leadership. Rest. Regeneration. Being a brown woman trying to build something of value in America.

This is for anyone trying to create a life, company, love, or identity that doesn’t quite make sense to the world yet but feels true in your bones. But I suppose, most of all, this is for me: to have a little corner in the world where I try to make sense of this one wild and precious life.

So here we are.
Soft launched. Slightly unhinged. Still here.

Onward,

Sachi